What is Contextual Advertising?
Eclick Network is a contextual advertising network based on content targeting. Advertisements are selected and served by automated systems based on the relevancy of the content of the specific website. Contextual advertising also helps improve the users’ overall online experience because they will only see ads relevant to the content on the website. It can maximize the earning potentials of both advertisers and publishers as the ads are more targeted to what the users are searching for and thus the ads are more likely to get clicked on.
What is the difference between CPC, CPM, CPV and CPI advertising?
For cost per click (CPC) advertising, you pay only when the text ad or graphical banner ads is clicked.
For cost per thousand impressions (CPM) advertising, you are paying for every thousandth impression that your banner ad is displayed to the user (impressions are counted whenever your ad is viewed by the user, whether they click on the ad or not).
For cost per view (CPV) advertising, you are paying for every time a user views your advertising page.
For cost per interstitial (CPI) advertising, you are paying for every time a user views your advertising page through the interstitial ad format (full page ad).
How Much Does Eclick Network Cost?
You are in full control when determining how much Eclick Network costs for your campaign. You can specify how much of your budget you would like allocated as well as the amount that you are willing to pay:
All rates are in US dollars.
How can I send payment in order to start running my campaign?
The advertiser can pay using:
Where will my ads appear?
Your ad will appear on the content sites within Eclick’s network and the partner networks. Our innovative technology scans our publisher’s content, which ensures that your ad(s) are placed only on the specific page that contains content targeted to your audiences.
When do my ads start running?
Upon account sign-up, you can start creating your campaign(s). For your first campaign, we will contact you within 72 business hours by phone to verify your account and campaign with us. All subsequent campaign(s) will be approved within 24 business hours without phone verification.
How Does Eclick Prevent Fraud?
Eclick’s advanced advertising technology analyzes every click and impression to determine whether they are quality traffic or artificially generated. The system will automatically identify and filter all invalid traffic in real time based on the visit patterns. To ensure the accuracy of the validation system, our traffic control team will examine all the traffic on a daily basis. Any suspicious traffic will be removed and credited back to your account.
How Can Adding Pixel Code Help My Campaign?
Implementing the pixel code into your destination page can track your conversions and improve your return on investment (ROI). When you have conversion data available, you can make more informed decisions about your customer’s online purchasing. You can also optimize your campaign so that your marketing campaign is performing within your return on investment (ROI) goal.
Where Do I Get My Pixel Code?
To get your pixel code:
- 1. Sign into your Eclick account.
- 2. Click on the Campaigns tab and you will see your campaign list. On the left, you will see a quick link menu to help you find your campaign faster.
- 3. Double click your campaign to enter your campaign area.
- 4. Go to the Settings tab and go to ROI Tracking and select the type of pixel you would like to implement and go to generate code.